If you want to compete in the market, you must do SEO, even if you are a high technology company that only sells to other businesses.The longer you wait, the more difficult it becomes. And, it literally is the easiest to implement of all digital marketing channels to generate demand, proliferate knowledge or convert prospects.
The numbers don't lie - take a look.
- You have to pay Google exactly $0 for all the traffic SEO will generate
- Organic search accounts for 51% of the traffic brands receive on average.
- The estimated click-through-rate is for a business with the #1 organic position on Google is 34.2%.
- The average click-through-rate for a regular search ad is only 1.91%.
- Quality SEO can reduce the cost of customer acquisition by 87%.
- The average click-through rate for an email is 4.2%
- An Investment in SEO has a ROI 750% greater than traditional marketing. SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate (Search Engine Journal)
- The global agencies seo services market is expected to grow from $37.84 billion in 2020 to $40.92 billion in 2021 at a compound annual growth rate (CAGR) of 8.1%. The market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%.(Research and Markets)