Personal Finance App Startup
People need money to buy that thing that they need at that moment. You need to be present at that time with your offering. That’s how you succeed.
Business Overview & Challenges
- Instant online loan disbursal
- Growth at all costs
- Trouble generating new installs and app retention
- Confused messaging and tactical view
Markonix Value
- Devised a long term strategy for increasing installs and registrations
- Jointly developed newer, more appropriate messaging
- Identified gaps and improved tracking
- Optimized campaign spend
Results
2x
App installs doubled on a month to month basis
15%
App retention rate of close to 15% as against 5% industry average
50%
CPC reduced by 50%
CLIENT TESTIMONIAL
“Markonix has become our de-facto marketing team. We won’t be able to achieve these results without them.”
VP, Customer Acquisition
MANAGEMENT Team
For the past 15+ years, Markonix teams have helped businesses in the semiconductor, EDA, telecom, design services, systems, test and measurement, software, apps, IP and alternative energy markets to make qualitative improvements to their digital customer experience.
Abhijit Athavale
FOUNDER / PRESIDENT